How to use Instagram Stories to promote your brand: Best practices and examples

Welcome to the world of Instagram Stories! If you’re reading this blog post, chances are you already know how powerful Instagram Stories can be when it comes to promoting your brand.

With over 500 million daily active users, Instagram Stories are a great way to reach new audiences, drive engagement, and promote your brand.

But how do you use Instagram Stories effectively to promote your brand?

What are the best practices to follow, and what are some examples of brands that are doing it right?

In this blog post, we’ll delve into all of these questions and more, so you can make the most of your Instagram Stories and grow your brand.

Let’s get started!

🎯 Create engaging content:

The first step in using Instagram Stories to promote your brand is to create engaging content. Instagram Stories are all about visual storytelling, so it’s important to use high-quality images and videos to catch your audience’s attention. Use a mix of photos, videos, and graphics to create visually appealing content that resonates with your target audience.

One of the best ways to increase engagement and encourage interaction is to experiment with different formats like polls, quizzes, and question stickers. These features are a great way to get your audience involved and start a conversation around your brand. For example, you could use a poll to ask your audience which of two products they prefer, or a quiz to test their knowledge about your industry.

Example:

Glossier, a beauty brand known for its minimalist approach to makeup, uses Instagram Stories to showcase user-generated content and behind-the-scenes glimpses of its products. They also use polls and quizzes to encourage audience participation and drive engagement.

🎯 Use Stories highlights:

Instagram Stories highlights are a great way to keep your best Stories content on your profile permanently. Highlights are collections of past Stories that you can add to your profile and organize by topic. This is a great way to showcase different aspects of your brand, like products, services, or company culture.

To create Stories highlight, simply tap the “New” button on your profile and select the Stories you want to include. You can add as many highlights as you want and organize them by topic using custom covers and titles.

Example:

Airbnb uses Stories highlights to showcase their most unique and interesting listings, as well as user-generated content from guests. They organize their highlights by location, making it easy for users to browse their listings in different cities.

🎯 Collaborate with influencers:

Influencer marketing can be a powerful way to reach new audiences and promote your brand. By partnering with influencers who align with your brand values and have a significant following on Instagram, you can tap into their audience and promote your brand to a wider audience.

When collaborating with influencers, it’s important to choose someone who has a genuine connection with your brand and is willing to authentically promote your products or services. You should also provide clear guidelines for the collaboration and ensure that the content they create aligns with your brand’s messaging and tone.

Example:

Fashion brand Revolve collaborates with influencers to promote their clothing lines and showcase different outfit ideas. They also use Instagram Stories to promote events and sales, giving their audience an inside look at their brand.

🎯 Use Instagram Stories ads:

Instagram Story ads are a great way to reach a larger audience and promote your brand. With Instagram Stories ads, you can create eye-catching visuals and a clear call-to-action to encourage users to take action, like visiting your website or making a purchase.

When creating an Instagram Story ad, it’s important to keep your audience in mind and create content that resonates with them. Use clear messaging and visuals that align with your brand’s overall look and feel.

Example:

McDonald’s uses Instagram Stories ads to promote their limited-time menu items and drive foot traffic to their restaurants. They use visually appealing images of their products and clear messaging to encourage users to visit their stores.

🎯 Use Instagram Stories to Showcase Your Team:

People do business with people they know, like, and trust. Use Instagram Stories to give your audience a glimpse into your company culture and introduce them to your team.

Example:

Tech company Slack uses Instagram Stories to showcase its team and company culture. They also use Stories to promote job openings and recruit new talent. This kind of content not only promotes the brand but also helps in attracting new talent to the company.

In conclusion

Instagram Stories are a powerful tool for promoting your brand with the help of social media marketing. By creating engaging content, using highlights, collaborating with influencers, using Instagram Stories ads, and showcasing your team, you can build a strong brand presence and reach your target audience.

These best practices, along with the examples mentioned above, can help you create a successful Instagram Stories strategy and promote your brand effectively.

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Hope you have a good reading!